”A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” — Antoine de Saint-Exupéry

Shields Branding Expression

“Design is so simple. That’s why it is so complicated.” — Paul Rand

“Design is so simple. That’s why it is so complicated.” — Paul Rand

“Typography can illuminate the construction and identity of a page, screen, place or product.” — Ellen Lupton

“Typography can illuminate the construction and identity of a page, screen, place or product.” — Ellen Lupton

“It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.” — Paul Scher

“It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.” — Paul Scher

“I always find beauty in things that are odd and imperfect, they are much more interesting.” — Marc Jacobs

“I always find beauty in things that are odd and imperfect, they are much more interesting.” — Marc Jacobs